jcoronella - 2:31 pm on Jul 31, 2012 (gmt 0)

It's not going to help in any measurable way for SEO, but keyword domains can be invaluable for conversions, business dev, and recognition. A keyword domain can give you instant branding and authority in the customers eyes (Diapers.com, Hotels.com, etc).

Its amazing how with the right keyword domain you can get immediate perceived legitimacy.

Long term, if you build a huge successful company, you may regret not being able to enforce your trademark, but ... meh.