timwilliams - 12:44 pm on Jul 31, 2012 (gmt 0)
Depends on what your plan is, is this a made for google only project? If so go for the emd. OR are you going to actually build a brand outside of google? If that's the case then go for the short, unique, easy to remember domain.
Going with both works to, build the emd for google and the short domain for a brand since it's easier to generate google traffic that it is to build a brand. The google traffic can give you some revenue while your building the brand. Display you brand on the made for google emd and that will help to promote the brand.