seoskunk - 10:35 pm on Jul 30, 2012 (gmt 0)
I had an astral projection and stepped out of myself for a moment and observed my behavior online.
I searched for an answer to a problem. At first I tried the top Google Result, I spent maybe 4 mins on the site before giving up. Then I searched down the page. Each site the further down the list I spent less and less time on before eventually I was bouncing off sites in a matter of seconds.
Then I thought, is this the problem with Google's algorithm? The further down the list you are the higher the natural bounce rate becomes.
The User is frustrated
Are bounce rates naturally higher the further down the SERP list you go?