indyank - 5:03 am on Aug 1, 2012 (gmt 0)

The goal is to increase clicks

I don't understand this argument. Why should Google worry about increasing clicks and for whom they are they trying to increase clicks? Isn't it enough if they rank results appropriately? Weren't people clicking on the search results, if not their other products (adsense, videos, news, images, places, etc.etc)?