deadsea - 3:12 pm on Jul 28, 2012 (gmt 0)

I had somehow missed the "don't use keyword anchor text with widgets" directive from Google. I've done a lot of widgets over the years. I'm sure glad I've stuck with my brand name as the anchor text. I thought the advice was "don't use off-topic anchor text" like "free online dating" next to an unrelated survey widget. But if the anchor text matched the content of the widget and your site it was OK.