Zivush - 4:30 am on Jul 29, 2012 (gmt 0)

Is not that i want to denigrate amazon, in my niche they are king in other niches may be other big brands.

I don't compete Amazon but others.
For us as webmasters, the best bet is to try learning what they do and give a better user experience for the same content.
Still, Google continues to give them more exposure, but as the time goes by, we keep our 'second best' position to become hopefully #1 one day.