---- Matt Cutts Explains Change to Unnatural Link Warnings
indyank - 9:13 am on Jul 24, 2012 (gmt 0)
However, we do realize that some links are outside of your control. As a result, for this specific incident we are taking very targeted action on the unnatural links instead of your site as a whole.
I read it twice, thrice and many times again and again. Doesn't this mean that they infact mean a penalty, which they impost for the site as a whole in other cases (say penguin and panda) and here they will take targeted action (impose penalty) on the page in question.
If they meant "ignore" by "targeted action", what is the need to mention it along with "instead of your site as a whole"? If they ignored the unnatural links to a page, the page in question will naturally loose its ranking power but the other pages on the site or the site as a whole shouldn't have to be mentioned at all as the impact on them will or should not be much. I think this is the very first admission by them that all these are penaltiesthough they try to play with words and call them "targeted actions".
So what will happen if they found unnatural links to the home page of a site? Won't the whole site be affected?