Leosghost - 10:36 pm on Jul 18, 2012 (gmt 0) [edited by: tedster at 10:52 pm (utc) on Jul 18, 2012]
Soft 404s are only Ok ( and then only for a short time ) if it is to redirect human traffic that is looking for something ( and which would "back out" if they got a had 404 ) ..without going into specifics "soft 404", can have it's place..as a "traffic hack"..IMO..
But as mentioned, G treats it more like a mix of 404 and 410..so soft 404ing will hurt ranking..
Fire your SEO guy..and your dev..and begin reading old threads here..do enough reading and asking ..and you won't need anyone else to do those jobs, or if you do want to hire for those positions, you'll know how to sort the wheat from the chaff..
[edited by: tedster at 10:52 pm (utc) on Jul 18, 2012]