bbel121 - 6:51 pm on Jul 18, 2012 (gmt 0)
I am hoping someone can provide me a little guidance on here to help me recover from a website upgrade gone horribly wrong. Long story short is this...
Penguin and Panda updates did not impact my site as of June 1st. So all was good :) Average traffic on a weekday is 800 visits. Then June 1st we went to upgrade the cart/website system we use.
Because of this some URLs had to change. Two that were impacted where two of my most popular articles. One for each of my two top keywords. So for those two pages I did a 301 redirect to my homepage as it was not really the page I wanted Google to direct them to as I would rather the homepage. I then recreated the page with a new URL in this cart. I was told this would be ok by my SEO guy.
I also grabbed my BackLink report from WebMaster Tools and made sure if it had a backlink, I had a 301 redirect to the new URL. I tried to match up the meta data as best as possible.
Here is where the fun begins...
Issue #1, the developer had the site down for the better part of 2 full days. Tremendous traffic drop. When the new site was up, I wait for the traffic to come back. I get back about 550 visits a day. But the three main keywords that I have been ranking on page 1 or page 2 with Google for 5 years, drop to about a rank of 35 or so.
I wait 5 weeks. Things are not improving, my 35 ranking is now down to about 50. So I rollback to my old website and remove the 301 redirects. I was told that would be no big deal. Is it a big deal to "take back" a 301 redirect?
It has been two weeks since I reverted to my original site and it just seems to be getting worse for those 3 words from 70 to 125 and worse.
But here is what seems to have happened to me and let me know if this makes sense to you.
The three pages that were redirected were removed from the index in the sense that I am the authoritative source for them. Now article sites that have scraped my site rank #1 for those articles. But not for that term, just for the article.
In addition, I no longer rank for those 3 terms hardly at all for any of my pages. Which accounts for roughly my 20% drop in traffic I guess in some way shape or long tail fashion.
I was not sure if I could put in exact URLs or if that is frowned upon so I did not. If you want specific examples, please let me know.
Any insight would be appreciated.