dresden87 - 2:12 pm on Jul 18, 2012 (gmt 0)
Thanks for the responses everyone!
When I say we worked the PR angle.. I mean we used HARO/Profnet and Cision databases in order to get interviews and coverage in the media. We didn't control the placement (or anchor) on these links, nor did we pay for them. Most of them are linked to us using the brand name or domain.ext.
I understand the risks associated with doing dodgy things.. but I've been doing this a loooong time.. nothing dodgy on these sites (can't say the same for others, but those all got caught in the google zoo :)