aristotle - 10:32 am on Jul 16, 2012 (gmt 0)
You need to create a site that makes an impact, so that people will remember it and search for it again. Offer a unique product or service that generates excitement and that nobody else has. It also helps if the site has a type of name that sticks in peoples' minds and is easy to remember. Google will recognize it as a brand when significant numbers of people search for it by its name. For example, if you have a site named "Wally's Widgets", and lots of people remember that name and type it into the search box, then Google will see it as a brand.