Would it be realistic, then, to think they are tracking mouse movements and clicks, creating heatmaps for every page? Or would that be too much data?
I recently revamped an old, rightfully Pandalized site. In Analytics, stats show pages/visit up by 45%, visit duration by nearly 300%, bounce rate -30%. Very anxious to see if this will have an effect in the next data refresh (since it's now a low-traffic site, I have my doubts).