robzilla - 8:41 am on Jul 13, 2012 (gmt 0)

the sort of metrics you see in Google Analytics

Would it be realistic, then, to think they are tracking mouse movements and clicks, creating heatmaps for every page? Or would that be too much data?

I recently revamped an old, rightfully Pandalized site. In Analytics, stats show pages/visit up by 45%, visit duration by nearly 300%, bounce rate -30%. Very anxious to see if this will have an effect in the next data refresh (since it's now a low-traffic site, I have my doubts).