That's a cool thing for them to do. Have they started doing it yet?
I live in Massachusetts. For searches related to fishing, rivers, fishing flys and even moths, Google is repeatedly returning bad results about phrases related to the word MASS (the noun, verb, or adjective)- even though I'm using the full name of the state, Massachusetts. So a search for a river in Massashusetts will also include results for a video game called Mass Effect, a game I do not play nor have shown any interest in. In fact, I don't do any video game searches. Clearly, Google is understanding Massachusetts as Mass, but does not understand that Mass the abbreviation for Massachusetts is different from mass the noun, adjective and verb.