realmaverick - 7:13 pm on Jul 12, 2012 (gmt 0)
That suggestion makes sense to me. If I'm looking at the NY page, the content should be about the NY location rather than generic boilerplate that I can find on the Chicago page and the St Louis page and... I would expect the more generic content to be on a top level page.
This is a first, but I disagree. While it might make sense, from an SEO perspective, it's not what's best for the visitor and it's definitely not best for conversions.
If the user searched for pizza chicago, they are not looking for an address, they are not looking for just a phone number and they certainly won't care about some useless information about the uniqueness of that particular restaurant OR some random info about Chicago.
The user is looking for pizza in the Chicago area, they land on the most relevant page domain.com/location.html and find a rather dull page, with no information about what makes these pizzas so delicious, no special offers, no reason to do anything but click back.
I'd want to land on a page with information on their pizzas, perhaps some special offers and reasons for me to order from them, over the other results.
The conversion rates on such a page, would be terrible.