diberry - 4:35 am on Jul 12, 2012 (gmt 0)

@tedster, that's how I'm reading it too. Something unique about that location of your restaurant, or about the city it's in. Because the point is to make it FEEL local and for that you need local references - just a small paragraph, and then the details about your pizza and so on.

Otherwise, why bother having different city pages, except to manipulate the SERPs? If it's for users, it should mean something to them, and a few words about something local totally changes my perception of a website's relevance to me as a visitor.