realmaverick - 9:19 pm on Jul 11, 2012 (gmt 0)
It amused me how Matt skirted around the question regarding the Pizza store with multiple locations. His answers were utter nonsense but I enjoyed how Eric challenged him.
Somebody searching for Pizza in Chicago, would be best suited to land on a page specific to their location. With nothing but an address and phone number is an absolutely absurd suggestion.
Following that advice, would cause a large increase in bounce rates. The user will want to know what makes their pizzas so special and yummy, this kind of information won't vary from area to area. Is this where the company is supposed to add useless info that the customer doesn't really care about, such as what is unique about that particular store?! On-site duplicate content is often necessary. Things like instructions etc.
Google are forcing many companies to remove functionality and lower the value of a page, which goes against their apparent goal.