diberry - 8:57 pm on Jul 11, 2012 (gmt 0)
Well put, but what I saw with Panda and Penguin was that the results left in their wakes were more a function of the assessment of "negative signals of quality" and subsequent penalties/demotions than from positive ones being rewarded.
This is an important distinction. It certainly looks this way on a lot of queries. I suspect the algo and its zoo friends collectively look for both good and bad signals, and they're not working together now as well as they should be.
Edge, you're right to an extent, but I would argue that if I'm building one page to make my Philly visitors feel special, and another for my visitors from Boston, that the text and images should vary. Maybe I should talk about local sports teams or events, or local landmarks or fun places to go in each city. Boilerplate text with nothing but a different city name in the title really IS just about SEO rankings.