BaseballGuy - 2:51 am on Jul 11, 2012 (gmt 0)

(Bolded by me) It sounds to me like Matt is reinforcing what we already know. (without saying it) If you want your opinion (aka your web page) to be of relevance in the Google search engine, you have to earn it by building a relationship with Google. Only then will your "Opinion" (mentioned several times) be taken serious. - Join Google+ - Create an Authorship profile to build your authority. (link [google.com]) - Relate your profile to your site. (claim in WMT) - Build reputation and make your opinions count.

@Mhansen

My take on that....was that Google pays attention to who "you" are. If there are other websites/press releases/etc out there that give you credibility as a "frog expert"....and you have your Google plus account attached to your website....your site stands a better chance of reaching page one.

In other words, the Google algorithm has a database built on "Jane Doe". Based on citations from other websites, press releases, etc, Google knows that Jane is an expert on frogs.

So you need more than a Google account to be an "expert".