Nice link post, but nothing "new". However, after seeing the negative comments there a "frog" twist came to mind.
The Froogle Story
Once upon a time, the Google shopping portal, while in beta, was named frog, eh, froogle ;)
Frogs like to jump. Same with the Google Serps. Frogs are green, and for years, Goog is here looking to earn more plain 'green' cash... Frogs, Toads & Googs are not your friends; just follow the rules or else.. you may find your site deep in the 'water'..