mhansen - 2:44 pm on Jul 10, 2012 (gmt 0)

The first thing that gleaned info to me is:

Eric Enge: Of course, one thing that make one of these sites a bit different is if it represent Jane’s opinion about frogs.

Matt Cutts: It might make it different, but that may not be enough. Without meaning any offense to Jane, but if Jane is just churning out 500 words about a topic where she doesn’t have any background, experience or expertise, a searcher might not be as interested in her opinion. In the case of movies, for example, a lot of people care about Roger Ebert’s opinion so that is an example where a person’s opinion could be of great interest.

(Bolded by me)

It sounds to me like Matt is reinforcing what we already know. (without saying it) If you want your opinion (aka your web page) to be of relevance in the Google search engine, you have to earn it by building a relationship with Google. Only then will your "Opinion" (mentioned several times) be taken serious.

- Join Google+
- Create an Authorship profile to build your authority. (link [google.com])
- Relate your profile to your site. (claim in WMT)
- Build reputation and make your opinions count.

Don't like Google+ or care to be a part of it? Seems like it's just too bad. Google search is Goog's product and if you want to be a part of the system, you have to play by their rules.

It was definitely a good read.