BeeDeeDubbleU - 8:30 am on Jul 10, 2012 (gmt 0)
Interesting stuff here. This should set the warning bells ringing with a lot of webmasters ...
Eric Enge:Letís switch gears a bit. Letís talk about a pizza business with stores in 60 cities. When they build their site, they create pages for each city.
Matt Cutts: Where people get into trouble here is that they fill these pages with the exact same content on each page. ďOur handcrafted pizza is lovingly made with the same methods we have been using for more than 50 years ÖĒ, and theyíll repeat the same information for 6 or 7 paragraphs, and itís not necessary. That information would be great on a top-level page somewhere on the site, but repeating it on all those pages does not look good. If users see this on multiple pages on the site they arenít likely to like it either.