---- Matt Cutts: Donít Write The Epitaph For Links Yet
lucy24 - 3:31 am on Jul 8, 2012 (gmt 0)
I find this hard to believe. Just look at all the big websites
Yah, but that's not "the entire web". The entire web is all those billions (literally) of sites that don't even make the top-1000 cut, let alone the first 10.
I detoured here for a simple and hokey experiment. Went to vanilla google in Safari, searched for "cats" (I wanted something that would produce gazillions of hits), opened the first 10 pages and looked at the code. On three of them, the word "nofollow" doesn't occur at all; on a fourth, there's just one. Can you make the Top Ten with no external links?
For comparison purposes I pulled up the last 10 pages in the Top 1000. OK, technically 10 out of the last 12 or 13, skipping the "This site may harm your computer" * pages. Surprisingly little difference: 4 of 10 again had no "nofollow" at all, even the ones with more links than Safari could count.
* With a total hit count in nine digits, couldn't they find even 1000 non-harmful sites to display?