Robert_Charlton - 1:14 am on Jul 6, 2012 (gmt 0)

It's a great (2-minute) video, and Matt says something about the web overall that is important for SEOs to hear...

...that most of the web does not behave the way the SEO industry imagines it does... that the percentage of nofollowed links on the entire web is only a single-digit percentage, and "in fact it's a pretty small single-digit percentage".