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---- Theory on Panda/Penguin false positives


indyank - 4:52 pm on Jul 24, 2012 (gmt 0)


At around the same time Panda versions were released, Google also brought about a major change in their algorithm to offer diverse results for queries, as explained in this.

Eric Enge: Going back to the way we started this chat, Google has compelling reasons for offering diverse results. Understanding this could offer new online businesses a way in the door. In the past people have referred to this as Query Deserves Diversity.
Matt Cutts: Yes, that is a part of what our algorithm does: work to find quality diverse results that help solve problems for users. I would discourage people from thinking about from an algorithmic perspective though. What they should focus on is looking at the overall landscape of their market.


So, some Panda victims would never be able to get back ranking for their affected pages or sites, unless the pages offer "diversity" for the query they used to rank for.However, they might get back the power to rank their new pages if they offered diverse and unique content for the targeted queries.


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