diberry - 5:42 pm on Jul 16, 2012 (gmt 0)

I wonder myself about the theory of unique content, isn't everything we know just a regurgitation of another persons ideas/content?

Well, that's the thing - there's nothing new under the sun.

The thread I linked to was started by someone who has recently started seeing re-written content actually push his or her content up in the SERPs. It's worth a read.

I don't know what Google wants, but then again, my focus is more on what visitors want. I'm currently looking at the top sites for the topics of my pages, seeing what they say, and making sure I add a unique twist. It's like, a recipe is never unique, but the recipe combined story of how you cooked it the other night and what almost went wrong and how your guests liked it, accompanied by original photos you took, is suddenly unique. I'm not sure how to apply that model to other types of information, but that's what I'm working toward. Because I know it's not just Google that's tired of seeing the same info over and over - visitors want something different, too.