jkdt0077 - 8:08 am on Jun 29, 2012 (gmt 0)
It's not a good business model, plain and simple.
Why does it have to be a good business model? Not everything on the web is about money (in principle, anyway!). If he's providing useful content to somebody searching for that kind of stuff then he should rank - and not be penalised because he hasn't padded that useful information with a load of useless text.