Personally, I don't mind the McDonalds of the world being listed 1st. that much.
What I don't like is the same site listed over and over on the same page. (fancy name host crowding I guess..)
Can you imagine a travel guide, restaurant directory, or any kind of directory, 'real' yellow pages, any of us 'peons' websites, etc.,... any of those doing that? They'd be laughed at.
G can put up dancing hamsters and it's all good....