tedster - 1:33 am on Jun 29, 2012 (gmt 0)
A new site could provide some sales for a while - but you still need to market it, attract a backlink profile, etc, etc. And when you're done, you just might be competing against yourself for resources. Maintaining two sites takes more from your company than one did.
How big a site is this? How many products, total? I ask because rewording a lot of product pages in a truly effective way could be a huge project.