Planet13 - 3:13 pm on Jun 27, 2012 (gmt 0)
Do you think Yahoo directory listing would benefit newish sites which struggle to attract links and traffic or would money be better spent on advertising?
How strong is your value proposition?
How good are your advertising skills?
How competitive is the the niche in terms of adwords?
With a good value prop and if you know what you are doing, you could turn your investment into anywhere from 3X to 8X that amount in sales - depending again on how well positioned your product is and how good you are at adwords.
On the other hand, if you are like me (no real value prop - mediocre grasp of marketing fundamentals), you could end up only breaking even with your adwords spend :)
(Hey, at least now I know WHY my adwords campaigns barely break even - props to netmeg for that.)