claaarky - 11:11 am on Jul 2, 2012 (gmt 0)
That's a great point McMohan. When I first set up PPC ads years ago, I didn't really know which terms to target or which ones would work best for my site, so there was a bit of trial and error.
We got there in the end and now the tools to help with that are much better, but it was the performance of our website, the usability that let us down and made it difficult to make a profit. If we can really fine tune the user experience and improve our conversion rate then PPC is certainly going to be a great tool for us to move our business forward with.
I'm sure if we can create a really great user experience people will talk about us more as well, possibly link to us, and that might help Google understand our site a bit better. I'm just not sure where links are going but I'm sure if I just let them happen naturally and focus on the user experience then we shouldn't have any problems and if they help Google understand our site, all the better.