diberry - 12:42 am on Jun 27, 2012 (gmt 0)
It is hard to know if the company considers it a success -- we can all agree that its original mission of destroying content farms has been a failure because they are actually thriving like never before -- but owners of good websites are definitely bewildered.
I consider Penguin to be proof positive that Google cannot outsmart spammers. Panda was arguably proof, but I don't see how anyone could think Penguin was a success.
That's why Google needs to forget trying to outsmart spammers and just deliver the best possible results. If spammers manage to create great results, who cares? The end user sure doesn't.
I don't know if it's ego driving Google to keep going down this path, or if it's some other consideration entirely - like trying to shape the SERPs for maximum Adsense earnings, as some have speculated - but it's the wrong path.