claaarky - 4:53 am on Jun 29, 2012 (gmt 0)
Morning everyone.......more realisations (why do they always come at 5am or when I'm on the toilet!).
Page Speed - another metric. Google said think about your page speed, it affects your rankings, here's a tool to help, so off I went to please the great master, yes Mr Google sir, certainly sir, right away sir.....doh! Now I get it.......page speed affects my user metrics, we're all being ranked on user metrics, I need to do it for my users (why do we always instantly assume when Google suggests we do something that it's to help them - it's to help us, our websites, our visitors. So obvious now.
Mobile users - I'm sorry, that's all I can say. I'm ashamed. I thought you'd prefer my full fat, image heavy website and be prepared to wait 20 seconds for it to load on your iphone when you're not on Wi-fi or in a 3G area. You want it to be fast, I see that now from my stats. Sorry, I'll get onto that, right after clearing out all the crap on my site I've been subjecting you to if you had been one of the few prepared to wait so long to see it.
This is making me think about EVERY aspect of my business, how we deal with customers by email and on the phone, checking they're happy once they've bought from us, it's all part of the user experience. Returning visitors, someone said it earlier, another indication of people getting a great user experience on your site. Sort out the user metrics, make people happy and they'll tell other people. Okay, the jobs are stacking up now.
Links - I've been thinking about links a lot. What sort of links is Google going to value now? Yesterday I thought it had to be the sort that drive real, genuine traffic that will interact well with my site and hopefully buy. That way Google will see it's all genuine and will trust my anchor text and consider ranking me for that phrase. Now where can I get a keyword targeted text link that will drive real visitors and business to my site.......Bingo! Google Adwords!
But hang on, we couldn't make Adwords pay before, too competitive. Hello, what's happened to my conversion rate all of sudden. WTF! It's almost doubled since we started doing this earlier this week! PPC is back on the table.
You see how this all fits together now. Clever, clever Google. My hat is well and truly taken off to you.
I wonder what I'll realise tomorrow at 5am?