jinxed - 6:04 pm on Jun 28, 2012 (gmt 0)
The most important metric, in my opinion of course, is the one that we cannot ourselves fully measure.
User A enters a key phrase: "Keywords 1 + Keyword 2", and is presented with 10 results. User A clicks on result 1. They view the page, decide it’s not what they are looking for, and so click the back button. User A then decides that result number 4 might be helpful - so they then click on that. Viola! They get just what they want, so exit that page.
User B also enters key phrase “Keyword 1 + Keyword 2”. They look at all the results. Result number 4 looks good, let’s investigate! Guess what, it just what they were looking for! Time to go on their merry way – straight off to Facebook (or whatever mind numbing site they want to visit next. User A and B aren’t the brightest chaps – but result 4 gave them just what they wanted).
What were both their exit rates? Or am I missing something? It’s not as simple as 1 metric – but checking this metric has got to be a productive thing. Only an opinion of course.