claaarky - 5:48 pm on Jun 28, 2012 (gmt 0)
Believe me, my world has turned on its' head in the last week!
Everything I thought about SEO that hasn't made any sense in a normal business environment for years, has gone out of the window this week for me. We don't have to waste our time and money on those things any more. We can work on making our sites better and operating like normal businesses do.
They're somehow getting the stats via the browser, not Google Analytics. Get that and lots of things make sense.
If something is at the top of Google it's 99% (I believe) down to that site providing the best user experience, as determined by that site's user metrics. Whenever you think of a good example of why I'm wrong, look at the site from a normal person's perspective, ignoring your knowledge of how they operate.
If you find an empty page ranking from a popular site think of it this way. Panda evaluates and ranks every single page based on how people interact with it. If a popular site has one bad page ranking but people click on it and, because they know and trust the site, they click to another page, Google could misinterpret that as a sign people liked that page.
HOWEVER, I think they'd like to turn up the dial to catch that stuff, but if they did that right now your Panda hit site would be wiped out of existence.
Google is giving us a chance to sort this out but not enough people have understood what they're after regarding user experience, so they are waiting, looking at the results thinking they're not perfect but if we tighten things up we could have suicides on our hands.
When you get what I'm saying (and you may need to read my posts on this thread numerous times) it will blow your mind.