Copeland - 5:47 pm on Jun 28, 2012 (gmt 0)

Focusing on exit rate and bounce rate without considering avg time on page is a big mistake. If you have a page with a an exit and/or bounce rate of 95% but the avg time on page is 5 minutes, the high exit/bounce rate is actually a positive to Google. Why? Because, combined with avg time on page, it's sending the message that the content is so good that nearly everyone consumes it and then leaves without looking elsewhere on your site.