claaarky - 11:50 am on Jun 28, 2012 (gmt 0)

Oh my God, another realisation......

Links are now completely useless to you unless they drive traffic to your site and the visitor then interacts with your site in a way that looks natural or perhaps reacted well to your site. Any anchor text attribution will only have impact if the link is there for genuine reasons AND drives people to your site who like it.

Blimey, they've nailed this!

Traditional business rules apply. Advertise, drive traffic to your site, make your site a great user experience.

This is like a massive weight off my shoulders. I'm sick of all the SEO rubbish I've done over the years - eye of toad and wing of bat, that'll get you to top of Google. Yeh right.