tedster - 10:20 pm on Jun 26, 2012 (gmt 0)
I don't recommend to anyone just removing (noindexing, deleting, merging, etc) pages based on this data alone, however. I'm looking many, many factors on my site but the exit rate is very helpful now that I'm looking at it from a different standpoint.
Very wise advice. Just as looking at keyword density can help a webmaster but is not directly in the algorithm, so it may well be with Exit Rate. With regard to removing pages, here is what John Mueller said in the Google Groups Forum, right after the original Panda release:
Now - how to apply that to category pages, eh? Many times, the site navigation absolutely leans on category pages. At the same time, in and of themselves, category pages can't carry a lot of weight. However, if they are well designed, I can't see their Exit Rate being all that high.