netmeg - 2:38 pm on Jun 26, 2012 (gmt 0)
Well now wait a minute.
I'm not looking at my top ecommerce site at the moment because it's being upgraded.
But looking at one of my own sites, which is not ecommerce - there's a *path* to get to what user wants, and once he gets there (in this case, the information about an event) he usually flies off. So I see exit rates along this path, starting with the home page, of lower than 20%, and once it hits the end of the line, it jumps to 81%.
But that should be normal. And that page with the 81% exit rate is probably the third most popular page on the site, and the second highest ranking. It's also one of the most shared pages on the site.
And to lesser degrees, I have thousands of pages like this. It's just the nature of the site.
So maybe I'm not quite understanding this.