themaninthejar - 9:13 am on Jun 26, 2012 (gmt 0)

Non e-commerce, website promotes a service and contains much additional content such as articles and directories to help people interested in the field. Website size is 223 pages.

33% of my pages have an exit rate of less than 30%, many down amongst the 5 - 6% area;
58% of my pages have an exit rate of less than 50%.
My homepage has an exit rate of 35%.

Many of my pages will naturally have a high exit rate due to their nature as they are articles that address specific issues or are directory pages that lead to other sites offering related and complimentary products and services.

I don't think those percentages look particularly sick, but my traffic is only 25% of what it was at the end of last year.