Sgt_Kickaxe - 7:32 am on Jun 26, 2012 (gmt 0)

Great post claaarky, I thought I'd put your theory to the test in the most simple of ways and it appears you are right, my friend.

- Visit analytics
- Navigate to content/sitecontent/exit pages
- Sort the exit percentage column so pages with 100% are up top
- Scroll down and look for thresholds

ALL of my 100% exit pages had few visitors from search. As I scrolled I noticed a jump in traffic at the 99.9% mark, a major jump at the 66.67% mark and another at 50%.

My best pages hover between 50% and 66.66% exit rate. I find it high but analytics says its my sweet spot. I do have many(yikes!) pages with 100% exit rate but I also have many with sub 10% rates as well.