Page is a not externally linkable
- Google
-- Google SEO News and Discussion
---- Is Panda all about Exit Rate?

tedster - 12:07 pm on Jun 25, 2012 (gmt 0)


There is a difference between "exit rate" and "bounce rate" that is important for discussing this idea. Key points:

  • Exit Rate is the percentage of page views that were the last page in the session, no matter how many total pages were viewed in that particular session.
  • Bounce rate is the percentage of page views where it's the start page and the visitor then leaves without viewing any other page.

    Here are some examples from Google that should help clarify:

    Now let's extend this example to explore the Exit rate and Bounce rate
    metrics for a series of single-session days on your site.

    Monday: Page B > Page A > Page C
    Tuesday: Page B > Exit
    Wednesday: Page A > Page C > Page B
    Thursday: Page C > Exit
    Friday: Page B > Page C > Page A

    The % Exit and Bounce rate calculations are:

    Exit Rate:
    Page A: 33% (only 3 of 5 sessions included Page A)
    Page B: 50% (only 4 of 5 sessions included Page B)
    Page C: 50% (only 4 of 5 sessions included Page C)

    Bounce Rate:
    Page A: 0% (no sessions began with Page A, so it has no bounce rate)
    Page B: 33% (bounce rate is higher than exit rate, because 3 sessions started with Page B, with one leading to a bounce)
    Page C: 100% (one session started with Page C, and it lead to a bounce)

    [support.google.com...]


    My own feeling is that Exit Rate (measured from user data, not Google Analytics) is very likely one of the metrics in the Panda formula - and in some cases it might be a big one. It's certainly worthwhile to understand pages with a high exit rate, as well as the most common Exit Page on your site, whether their "rate" is high or not.

    [edited by: tedster at 12:54 pm (utc) on Jun 25, 2012]

    Thread source:: http://www.webmasterworld.com/google/4469114.htm
    Brought to you by WebmasterWorld: http://www.webmasterworld.com