waynne - 2:33 pm on Jun 27, 2012 (gmt 0)
I had a clients site that tanked during Penguin (90% traffic loss) - all the sites revenue came via adsense. As traffic was negligible I pulled the Adsense to see if that did anything. Within 2 weeks my clients traffic had almost recovered, I added the ads back on and traffic died again almost overnight!
I have a pretty clear choice now, I can have a quiet site with ads on it or a busy site that doesn't earn any money! Anyhow the site is back up and traffic has recovered but again without the ads - it took 4 weeks this time though.
Perhaps the ads give a signal of low quality or raise the bounce rate beyond a critical point. I need to find a way to monetise the site without inducing this penalty!
Load times could potentially be longer with Adsense and this might be the factor kicking in causing "low quality" tagging.
Perhaps the content to ads ratio is all wrong and I need to thin out the ads a little.
I have lots to try and little time to experiment but I'll report back as I discover new things.