Kendo - 11:24 pm on Jun 22, 2012 (gmt 0)
The software industry uses what are known as PAD files for each of their products so that affiliates can automatically update the information when advertising those items. So it's not uncommon that a few hundred sites could be displaying the same product info.
How this affects the software industry has been detrimental. For example, a few years ago a search on your products would have seen sites like Tucows featuring prominently, but today they don't get within 10-20 pages of results. Unlike the 1,000s of shareware sites online today, Tucows actually vets the software before listing it. The others allow absolutely everything and most are automated to accept submissions from bot software.
Consequently Tucows has the best reputation and anyone looking for software would look their first because it was always high quality software, virus free and without spam hassles.
But now we are left to wade through a sewer. Google is a mistake that just will not go away.