deadsea - 1:07 pm on Jun 21, 2012 (gmt 0)
If another web site scrapes your content, I have seen the effect go from neutral to bad. Its especially bad when Google doesn't attribute the content to your website and instead lists the scraper website for the content's keywords. For a site like the NYT, Google surely has a good idea about who owns the content, especially for their articles. I doubt you could do anything that would hurt the NYT.
This gets me thinking though, what if Google saw content appropriation as a signal that the content is good - its worth stealing. I wonder if what would happen if Google boosted the original site every time its content was ripped off.