claaarky - 3:49 pm on Jun 20, 2012 (gmt 0)
Planet13, you say the stats in your original post are "as a Landing page" but have you looked at what proportion of your blog pages are viewed as a result of internal navigation?
Your post prompted me to check my stats (as we were also hit by Panda and have a blog on the same domain which is not well integrated to the main site) and I discovered something quite shocking. 95% of my blog pages are never viewed!
On top of that, a large proportion of our product pages are never viewed via internal navigation. In other words, our site does a bad job of helping people discover all our products and blog posts.
I've spent the last year blindly improving content without even considering user engagement. Simply improving navigation to make all pages more easily discoverable from within the site might be the key (plus ensuring the blog posts and products are enticing so people want to check them out of course!).
Maybe this is what Panda looks at. Would be interesting to hear from owners of large sites who have and haven't been hit by Panda to see if there's a connection.