Hi there, Everyone:
Can having a blog / article pages hurt an ecommerce site?
I know that people have often suggested having a blog on an ecommerece site to improve traffic and SEO to the ecommerce pages.
Let's say that we sell photographs of monuments around the world. The article pages would have information about those monuments (history, stats, etc.,)
The last two years it seemed to work for us. But we were hit with March 23rd, 2012 panda and I have a suspicion that the article pages are HURTING our site more than helping it, possibly because the user stats for the article pages are worse than the stats for the ecommerce section of the site:
User Metrics Compared when as a Landing page:
% of Total visits: (Articles) 31.73% / (eCommerce) 12.60%
Pages Per visit: (Articles) 1.70 / (eCommerce) 3.09
Average Visitor Duration: (Articles) 00:01:20 / (eCommerce) 00:01:19
% New visits: (Articles) 86.10% / (eCommerce) 85.11%
Bounce Rate: (Articles) 79.69% / (eCommerce) 51.96%
The thing that sticks out to me is that the bounce rate for the article pages is significantly higher than the bounce rate for eCommerce pages and that the pages per visit for article pages is lower than that of the ecommerce pages.
The other thing is that while the article pages to get linked to, which I am sure increases the page rank of the whole site, they don't drive much traffic or sales to the ecommerce setion of the site.
Any suggestions appreciated. Really need to get out from under Panda.
thanks in advance.