netmeg - 5:52 pm on Jun 15, 2012 (gmt 0)
The problems I often see when someone attempts what you're doing - they want to be the big fish in the big pond, and nowadays, very few can get there (payday loans? really?) without at least going a little grey or full black.
Maybe think about niches that are aren't quite so competitive; that other people may have overlooked. Contrary to what you may believe, there are BOATLOADS of them, and many can be quite lucrative. I don't do too badly myself. I only wish I had time to pursue all the weird ideas I think up. Then build your (mostly) white hat site; you'll be under the radar and by the time your competitors realize what you're doing, you're already the authority and the brand in that niche.
(It always starts with the business model with me)