realmaverick - 10:21 am on Jun 14, 2012 (gmt 0)
Hey guys, I'm working on a clients website that was hit by Panda. I've established a list of questionable links and in the process of having as many removed as possible.
Their traffic has gone from 80,000 uniques a day, down to 40k since Panda 1.0. It's obviously had a massive impact on business as well as within their community. They'd hired a top SEO company to increase traffic, the campaign wasn't a success and after several months cancelled.
Despite the campaign not helping, it's now hurt them badly.
Anyway aside from these links, they own a .org which is purely informational. No ads, sponsored links etc, they developed a line of high quality, cost effective products for their users but didn't feel comfortable selling anything on their .org website.
They created a .com, using their company name, not the name o the .org. Both websites are hosted on different C class IP's, not consciously though. The websites are very tightly linked and share a very similar design.
It's been perfectly fine this way for the past decade, I say fine, it was never ideal, but I have a feeling this is going to be much more problematic under penguin.
I exhausted my persuasion skills, trying to convince them to have the store on the .org. But it's not going to happen, so first I need to establish just how much f a danger this tight interlinking is and second, what measures can I take, to limit the damage?
Their is also certain content that's shared between the domains, which is going to be fixed ASAP.
Many thanks for any advice you can give here.