At one point I thought it was clever to capitalize on misspellings. For me that ship has sailed. Instead of gain trust (ranking) from Google, intentional misspellings most likely erode that trust. I'm sure there are 2% of situations where it might make sense. Isn't it "gaming" the system or algo? I feel bad for anyone who invested a lot of time in creating website with this game plan. It's called fail (except for that <2% that may or may not exist).