Some of my pages have as many as 30 different related phrases linking to them internally.
There is another possibility with internal links, and I have seen both options considered the good one so I would appreciate your thoughts.
If a page on a website is linked to from the body text of two pages, is it better to use the same anchor text for both links or different anchor text?
Example: If Page 10 on a website is linked to from the body text of Page 3 and Page 6, is it better to use build great abs as your anchor text twice or is it better to use build great abs once and define your abdominals once?
Could using the same anchor text twice be considered over-optimization?